It’s summer 2012 and you’re in the supermarket checkout line. You see a DVD for a new animated film. A courageous red-headed princess from a far-away kingdom goes on a magical journey to save her parents. You’ve heard of this…
Tag Archive for Branding
Paratexts and branding in DirtGirlWorld
by Paul Ward • August 5, 2013 • 0 Comments
In his book, Show Sold Separately (2010), Jonathan Gray’s notion of ‘offscreen’ studies has paratextuality at its heart. Simply put, paratexts are simultaneously a part of the text and apart from the text. They are the constellation of material that…