Soon after the release of the 53-second teaser trailer for Pixar Animation Studios’ forthcoming Incredibles 2 (Brad Bird, 2018) – that premiered on November 18, 2017 and attracted 113 million views in its first 24 hours (becoming the most viewed…
Computer-animated films are emblematic of the intensification of what Thomas Schatz calls the “franchise mentality” in the conglomerate era of Millenial Hollywood.[i] Indeed, a computer-animated film rarely exists in isolation. Most have theatrically-released sequels and prequels (and in some instances…
E-books, paperback, hardback… books come in all shapes and sizes, yet publishers are turning to short form audio-visual texts to promote products. Variously called booktalks, vidlits, book trailers, and commercials, these texts conceptually if not technically, animate the product within…
