In 1910, Congregation minister Herbert Jump published his Religious Possibilities of the Motion Picture, preaching boldly for producing short visual parables that could teach faith and ethics. Throughout the 20th century, numerous animated films sought to inculcate viewers in matters…
Useful Animation
Acting Like the Animator: Broadcaster, Weather Report, and the Useful Animation on Chinese TV
by Muyang Zhuang • February 14, 2022 • 0 Comments
In China, the most-watched TV news program, News Simulcast (Xinwen Lianbo), usually ends with another daily show, the Weather Report (Tianqi Yubao). Launched in 1980, Tianqi Yubao is co-produced by CCTV and the National Meteorological Center (CMN, 2020). The broadcaster,…
The Useful Dragon: Reactions to the “Useful” Nature of Disney’s The Reluctant Dragon
by Michael J. Meindl • February 7, 2022 • 0 Comments
When it comes to useful animation, many think of standard examples, such as motion graphics used in advertising or documentaries. However, useful films are any piece that is “made to sell, promote, or to teach” (Petter 2019, 74). While many…
Histories of Useful Animation
by Malcolm Cook Michael Cowan and Scott Curtis • January 31, 2022 • 0 Comments
We all know that animation has commonly been used to bring products to life, create dynamic visual aids for educational films, or provide a stimulus or communication tool for scientific experiments. Yet, in scholarly efforts to elevate animation as art…