Tag Archive for merchandise

The Evolution of the Disney Princess Franchise Part II: The End of an Era?

by Kodi Maier • October 21, 2019 • 2 Comments

Thanks to its legacy of animated fairy tale films, Disney will always have princesses. But will it always have the Disney Princess franchise? In an attempt to come to grips with her feelings about the astonishingly lucrative line of merchandise,…

by Kodi Maier • December 19, 2017 • 0 Comments

In 1932 Walt Disney tapped Herman “Kay” Kamen to be his first licensing representative in the character division of Walt Disney Productions. In Kamen’s days – and for a few decades after – Disney did not market their products specifically…

by Kodi Maier • February 12, 2016 • 2 Comments

In 2006 Peggy Orenstein had had enough: frustrated with the way everyone around her, from family members to total strangers, eagerly foisted the recent princess mania onto her three-year-old daughter, she took to the New York Times in an attempt…

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Tag Archive for merchandise

The Evolution of the Disney Princess Franchise Part II: The End of an Era?

by Kodi Maier • October 21, 2019 • 2 Comments

Snow White and the Disney Style Guides

by Kodi Maier • December 19, 2017 • 0 Comments

The Evolution of the Disney Princess Franchise: Catching Up and Moving Forward

by Kodi Maier • February 12, 2016 • 2 Comments