Held at the Kodak Theatre in Los Angeles on the evening of March 24, 2002, the 74th Academy Awards heralded an important moment in the visibility of Hollywood animation. On the one hand, the ceremony marked the inaugural appearance of…
Author Archive for Christopher Holliday
“You Are Not Responsible for Their Choices, Elsa”: The Lion King (2019), Frozen II (2019) and the Theatre of Photorealist Achievement
by Christopher Holliday • February 3, 2020 • 1 Comment
In early January 2020, Variety reported that Walt Disney’s feature film Frozen II (Jennifer Lee & Chris Buck, 2019) was now “officially the highest-grossing animated movie in history” (Rubin, 2020). In what was emphatically described as a “box-office achievement fit…
Parrs and Paratexts: The ‘Themed’ Promotion of Incredibles 2 (2018)
by Christopher Holliday • May 14, 2018 • 2 Comments
Soon after the release of the 53-second teaser trailer for Pixar Animation Studios’ forthcoming Incredibles 2 (Brad Bird, 2018) – that premiered on November 18, 2017 and attracted 113 million views in its first 24 hours (becoming the most viewed…
“We Go by Many Names, and Take Many Forms”: DreamWorks’ Rise of the Guardians (2012) and ‘Assembling’ Animation
by Christopher Holliday • January 8, 2018 • 0 Comments
2012 represented something of a bumper year for animated film production in Hollywood. A stream of commercially-successful computer-animated films – which included Walt Disney’s Wreck-It Ralph (Rich Moore, 2012), Illumination Entertainment’s Dr. Seuss’s The Lorax (Chris Renaud, 2012), and Blue…
Snow White and the Seven Dwarfs (1937), Film History, and the ‘Silent Sound’ Film
by Christopher Holliday • December 26, 2017 • 0 Comments
The stability of animation as a viable economic industry was immeasurably supported and strengthened by the Walt Disney Studios’ aspirations to innovate. The desire of Disney (the man and the company) to harness the possibilities of technology during cinema’s first…
Driving Off the Production Line: Pixar Animation Studios’ Cars (2006-2017)
by Christopher Holliday • October 2, 2017 • 0 Comments
One of the most durable images that recurs throughout critical histories of Classical Hollywood is the studio system’s evocation of factory principles of corporate standardization. Writing in 1927, William A. Johnston argued that “from manufacturer to consumer it [cinema] functions…
Sounding out the industry: the animated return of the Multiple Language Version (MLV)
by Christopher Holliday • July 7, 2015 • 9 Comments
Official stories of European film history evaluate multiple-language versions (MLVs) as a failed experiment within the emergent period of early sound cinema. As a counterpoint to intertitles that otherwise afforded readily flexible language transfer across nations, multilingual film production was…
How to tease your dragon: computer-animated film promotion
by Christopher Holliday • August 26, 2013 • 2 Comments
Computer-animated films are emblematic of the intensification of what Thomas Schatz calls the “franchise mentality” in the conglomerate era of Millenial Hollywood.[i] Indeed, a computer-animated film rarely exists in isolation. Most have theatrically-released sequels and prequels (and in some instances…